Hangeul Day, Starbucks Korea
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2014: For the Starbucks Korea's first Hangeul Day mug, we decided to emphasize the aesthetics of Hangeul’s unique letterform.
On the layout, we deconstructed consonants and vowels that make up “Starbucks Coffee Korea (스타벅스 커피 코리아)” into dots and lines, and then reconstructed them into a composition that celebrates the beauty of Hangeul typography. The juxtaposition between large shapes and thin lines, as well as black ink texture and metalic foil effects, results in a layout full of typographic drama. The unique handle shape represents one of the consonants. (ㅇ)
©2013 Starbucks Coffee Company
GD Good Design Korea, 2014
On the layout, we deconstructed consonants and vowels that make up “Starbucks Coffee Korea (스타벅스 커피 코리아)” into dots and lines, and then reconstructed them into a composition that celebrates the beauty of Hangeul typography. The juxtaposition between large shapes and thin lines, as well as black ink texture and metalic foil effects, results in a layout full of typographic drama. The unique handle shape represents one of the consonants. (ㅇ)
©2013 Starbucks Coffee Company
GD Good Design Korea, 2014
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2015: As a first installment of a series, 2015 Hangeul Day mug is all about "ㅅ (Shi-ot)," the first consonant of “스타벅스 (Starbucks)”. Illustrations of the letterform fills the mug using various ceramic techniques such as laser-fill and spot varnish.
©2014 Starbucks Coffee Company
2015: As a first installment of a series, 2015 Hangeul Day mug is all about "ㅅ (Shi-ot)," the first consonant of “스타벅스 (Starbucks)”. Illustrations of the letterform fills the mug using various ceramic techniques such as laser-fill and spot varnish.
©2014 Starbucks Coffee Company
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2016: For the finale of the series, "ㅅ (Shi-ot)" is returned as a last consonant, with a chalk-style illustration of Starbucks beverages that have "ㅅ" in their names.
©2015 Starbucks Coffee Company
2016: For the finale of the series, "ㅅ (Shi-ot)" is returned as a last consonant, with a chalk-style illustration of Starbucks beverages that have "ㅅ" in their names.
©2015 Starbucks Coffee Company
